Video marketing by the numbers

Video marketing by the numbers

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating for your social media channels or website is video. No matter what you’re selling, no matter what...

The best way to shoot a video by yourself

If you've ever tried before, you'll know how hard it can be to make a video by yourself. How do I set up my camera? How do I make sure the shot's in focus? How do I not sound flat on camera? These are all tricky...

Top Social Media trends in 2018

Top Social Media trends in 2018

As we hurtle towards the end of the year, the season for predictions is almost upon us. It’s the time - when every social media marketing guru comes out with endless lists of projections on what to expect and where the world is heading over the next 12...

Video resolution definitions

Video resolution definitions

If you’re in the market for a new video camera, or even a new TV, we’ve put together the following guide to help explain the various video resolution definitions that are referred to in product marketing and review websites. HDHigh-definition video (HD Video) refers to videos...

The landing page video

Website Landing Page Video

A Website landing page video is an essential element of any business’s website. Here’s how you create winning SEO-friendly video content. What Is a Website Landing Page Video? A landing page video appears on a company’s website — specifically on the homepage, where it could begin playing when visitors...

Publishing and promoting your Marketing Video

Publishing and promoting your Marketing Video

You want as many people in your target audience as possible to see your marketing video. Even more importantly, you'll want them to act once they’ve seen it — ideally by buying your product or service. Reaching the right audience with your video requires skilfully...

Editing your Marketing Video

Editing a marketing video (or any video) is much more than just cutting out the unwanted scenes. The editing process is as important in telling a story and getting your message across as writing the script. Take the following steps to edit an effective marketing video: Organise...

Shooting your Marketing Video

Shooting your Marketing Video

You finished your storyboard and you’re ready to commence production of your marketing video. If you’ve never been involved with a professional video or film shoot before, you may be a little overwhelmed or baffled by what elements need to come together to get your...

Video Marketing

Video Marketing

Thanks to social media integration, Video Marketing has become a necessity for any business. It has gained a vital place in the marketing plans of all companies, large or small, to connect with their target audience, engage with them and ultimately convert into paying customers. There’s...

How to improve your wedding video footage

How to improve your wedding video footage

Ask photographers and videographers and most of them will tell you that weddings are challenging to shoot. For this reason, it is advisable that you perform some preplanning when shooting wedding videos. Here are some of the important things you need to prepare for:Type...